A language expert explains how the use of emoji in our daily communications isn't taking mankind back to the dark ages of illiteracy, but rather helps fulfill an important function by adding emotional voice, tone and nuance to text and emails.
The author of The Conundrum presents a revelatory account of where our water comes from and where it goes, examining the complicated human-made ecosystem of waterways, reservoirs, power plants, fracking sites and farms that contribute to shortage issues in the western United States.
Describes the history, successes, and failures of the Defense Advanced Research Projects Agency, including Agent Orange, computer networking, the Internet, the first armed drones, and self-driving cars.
An immersive portrait of the transhumanism movement explores how today's visionaries, billionaires, professors and programmers are using groundbreaking technology to enhance human intellectual and physical capabilities, transforming perspectives on the definitions of being human.
"An urgent and expert investigation into behavioral addiction, the dark flipside of today's unavoidable digital technologies, and how we can turn the tide to regain control. Behavioral addiction may prove to be one of the most important fields of social, medical, and psychological research in our lifetime. The idea that behaviors can be being addictive is new, but the threat is near universal. Experts are just beginning to acknowledge that we are all potential addicts. Adam Alter, a professor of psychology and marketing at NYU, is at the cutting edge of research into what makes these products so compulsive, and he documents the hefty price we're likely to pay if we continue blindly down our current path. People have been addicted to substances for thousands of years, but for the past two decades, we've also been hooked on technologies, such as Instagram, Netflix, and Facebook—inventions that we've adopted because we assume they'll make our lives better. These inventions have profound upsides, but their extraordinary appeal isn't an accident. Technology companies and marketers have teams of engineers and researchers devoted to keeping us engaged. They know how to push our buttons, and how to coax us into using their products for hours, days, and weeks on end. Tracing the very notion of addiction through history right up until the present day, Alter shows that we're only just beginning to understand the epidemic of behavioral addiction gripping society. He takes us inside the human brain at the very moment we score points on a smartphone game, or see that someone has liked a photo we've posted on Instagram. But more than that, Alter heads the problem off at the pass, letting us know what we can do to step away from the screen. He lays out the options we have address this problem before it truly consumes us. After all, who among us has struggled to ignore the ding of a new email, the next episode in a TV series, or the desire to play a game just one more time? Adam Alter's previous book, Drunk Tank Pink:And Other Unexpected Forces that Shape How We Think, Feel, and Behaveis available in paperback from Penguin"—
Drawing on a wealth of sources, an advertising and digital studies expert presents an eye-opening book that shows how a new hyper-competitive generation of merchants is already using data mining, in-store tracking and predictive analytics to change the way we buy, undermine our privacy and define our reputations.
A revelatory examination of America's national power grid traces how it developed while exposing its current vulnerabilities, making strategic recommendations for how it can be improved to meet the challenges of instability, security and sustainability.
A digital-culture expert who writes for The New York Times Magazine discusses the logic, aesthetics, cultural potential and societal impact of the Internet, a medium that favors speed, accuracy, wit, prolificacy and versatility.
The best-selling author of Gulp and Stiff explores the science of keeping humans healthy and focused in the extreme environments of war, drawing on interviews with doctors, uniform designers, trainers and weapons testers to illuminate how soldiers are conditioned to survive traumas ranging from heat and panic to exhaustion and noise.
Nathalia Holt traces the achievements of the elite female science recruits at the Jet Propulsion Laboratory, where in the mid-20 century they transformed rocket design and enabled the creation of the first American satellites.
Describes the history of and key players in the development of cyber war strategies, from the ultra-top-secret cyber units in the Pentagon, to "information warfare" squads in the armed services.
Takes the radical position that humans shouldn't cede every bit of control, humanity and decision-making to technology and that techno-futurists have things dangerously backwards, in a book that offers alternatives to an all-technology world.
Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity and productivity — and why reclaiming face-to-face conversation can help us regain lost ground.
A first-of-its-kind visual exploration of what is really inside our food profiles 75 of the most common food additives and 25 ordinary food products that contain them, demystifying the contents of processed food and revealing what each additive looks like, where it comes from and how and why it is used.
A Pulitzer Prize-winning New York Times science writer travels across the country to evaluate the present state of the artificial intelligence and the intelligence-augmentation debate, delving into the science-fiction worlds that are fast becoming a reality and talks to the insiders who are shaping the future.
Changing the way we think about food forever, an eye-opening exposé shows how the Department of Defense Combat Feeding Directorate plans, funds and spreads the food science that enables it to produce cheap, imperishable rations, examining the U.S. military's influence on the American food industry.